SYDNEY—Rob Lowe, PR director at Whybin\TBWA Group’s Eleven PR, and Matt Holmes, creative director at Magnum PR, are joining forces to launch a new communications agency called Poem. The new firm will focus on “connecting brands to consumer’s lives in a more emotional way, via newsworthy and sharable ideas that move people.” The two founders met during their previous roles at One Green Bean and have worked with brands such as Nike, Virgin Mobile, Tourism New Zealand, Telstra, LEGO and Toyota.
NEW DELHI—Christoph Horn, head of global communications for Mercedes-Benz Cars for eight years, is joining auto component manufacturer ZF as its new head of communications, reporting directly to ZF CEO Stefan Sommer. Earlier in his career, Horn also worked for Ford, General Motors, and Opel.
SYDNEY—Weber Shandwick has appointed Megan Rosier to lead its technology practice in Australia and head up its Melbourne office as general manager, and Darragh Brennan as senior corporate communications specialist, based in Sydney. Rosier was previously a senior consultant with Text 100 for 13 years, and has experience in sectors as diverse as healthcare, government, transportation and energy. Brennan managed corporate affairs and sustainability issues at Asia Pulp & Paper.
AUCKLAND—Impact PR has been named the exclusive New Zealand partner for German public sector PR specialist media consulta, which operates a network of 84 agencies around the world. The collaboration follows the signing of a political framework meant to support bilateral trades and investments between the European Union and New Zealand. Impact specializes in corporate, FMCG, travel and tourism public relations, and has worked with clients including Procter & Gamble, Frucor, Domino's, Johnson & Johnson, House of Travel, Hyundai and Essilor.
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.