Asia-Pacific News In Brief (June 22, 2015)
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Holmes Report
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Asia-Pacific News In Brief (June 22, 2015)

Genesis BM launches new practices; EON names new people to new roles; Hoffman and Edelman pick up new business.

Holmes Report

NEW DELHI—Genesis Burson-Marsteller has created two new centres of expertise: GBM Issues & Crisis Group and GBM Client Studio. GBM Issues and Crisis Group offers a complete range of crisis readiness, response and recovery capabilities, while GBM Client Studio trains corporate leaders and gives them coaching on specific communications needs. Both groups will be led by Sheena Sharma, who brings more than 20 years of communication training and public relations experience, having worked for Genesis BM since 1994.

MANILA—Stakeholder relations firm EON has added Mori Rodriguez to its executive committee as managing director for DiG, its digital arm. Rodriguez began his career with ABS-CBN Corporation as head writer for special projects, TV production, and head of the television concept development group. Prior to joining EON, he was assistant vice president and head of ABS-CBN’s digital innovation and business development team.

HONG KONG—The Hoffman Agency has been selected by TeamQuest, a leader in IT capacity planning and management solutions, to drive its public relations program as it seeks to build its brand presence in Asia. 

SHANGHAI—Edelman has reached an agreement with Special Olympics East Asia to provide pro bono public relations services for SOEA's annual unity fundraising gala dinner and its involvement in the 2015 LA Special Olympics World Summer Games. Edelman will plan and execute a series of media communication activities for Special Olympics International to help boost its reputation and influence in China as well as overseas.


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