Asia-Pacific News In Brief (June 25, 2012)
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Holmes Report
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Asia-Pacific News In Brief (June 25, 2012)

New people at Lewis; new business at Waggener Edstrom, DT Communications; and more.

Holmes Report

SINGAPORE—Lewis PR has appointed Sanjana Chappalli as director of digital marketing, Asia Pacific. Chappalli joins from the Ogilvy & Mather Worldwide office in Bangalore, where she played an integral role on the Lenovo account, working with content strategy and mobile application development teams. Prior to this role, she was an account director at Leo Burnett Singapore. In her new role, Sanjana will be based in Singapore and will report to Andy Oliver, senior vice president. Her duties include providing senior counsel to clients on digital marketing strategies across online and mobile platforms.

HONG KONG—DT Communications Asia Pacific was appointed as the primary event agency for the execution of the Terracotta Warrior Inspired Design, a campaign for the 15th anniversary of Hong Kong’s handover. Sponsored by The Hong Kong Jockey Club Charities Trust and organized by the Leisure and Cultural Services Department with Hong Kong Design Centre as co-organizers, the six-month campaign will run throughout 18 districts around Hong Kong.

HONG KONG—Retailer Kowloon Watch Company has appointed Waggener Edstrom Worldwide as agency of record to manage their communications efforts in the Greater China region. For the first time, KWC has externally outsourced its communications and Waggener Edstrom will provide a full range of integrated services, from digital influence strategy to storytelling, content creation, media engagement and event management.

BEIJING—PR Newswire has launched a new China online and social media monitoring platform, designed to allow marketing and communications professionals to get ahead of the curve and learn exactly what is being said about brands, products or services, or those of their rivals. Key features include in-depth monitoring across 21 key industries; crisis management alerts; keyword and headline monitoring; key data on influencers connected to keywords; and automated reporting options.

SYDNEY—Lewis PR has been appointed as PR agency of record by leading provider of hosted voice and data communications services MyNetFone.

 

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