Asia-Pacific News In Brief (June 8, 2015)
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Asia-Pacific News In Brief (June 8, 2015)

New business for APCO, AKA Asia; new people at United Sprits, Ogilvy & Mather; a new office for SPAG.

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DELHI—Nestle has appointed APCO Worldwide to help it recover from reputational damage incurred in a recent crisis over the company’s Maggi noodle brand, according to the Economic Times of India. The firm helped Nestle organize a media conference in the wake of the crisis, after complaints that the company was not communicating with consumers and other stakeholders.

DELHI—United Spirits Limited, a subsidiary of Diageo, has named Abanti Sankaranarayanan as business head for luxury and corporate relations, India. Sankaranarayanan has been managing director of Diageo India since July 2012 and will now lead a new corporate relations function that includes public policy, corporate reputation and brand, and sustainability and responsibility functions. She will build key stakeholder relationships with regulators, government, industry bodies, NGO partners and other relevant members of civil society.

SINGAPORE—Following a six-month project, British retailer Jack Wills has engaged AKA Asia on a retainer basis for media relations, influencer relations and partnership management. 

MUMBAI—SPAG Asia, a public relations and public affairs firm, has added an office in Mumbai to its headquarters in Gurgaon.

TOKYO—Ogilvy & Mather Japan has appointed Abi Sekimitsu as content director of OgilvyOne K.K., responsible for leading content strategies for clients across all Ogilvy disciplines. Prior to joining Ogilvy, Abi was a journalist and editor at Reuters for 25 years. She set up Reuters’s newsroom in Bangalore, India, and went on to serve as Japan bureau chief.

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