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Asia-Pacific News In Brief (June 9, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

Asia-Pacific News In Brief (June 9, 2014)

Singapore IR firm joins IPREX; new business for Asia PR Werks, Sefiani, Bite, Avian Media; new people at Magnus; new product from Omnifluence.

Holmes Report

SINGAPORE—WeR1 Consultants, an investor relations and financial communication specialist, has joined IPREX, the global network of communication agencies. Founded in 1998 by Lai Kwok Kin, a veteran Reuters correspondent and senior financial analyst at Merrill Lynch, WeR1 joins existing Singapore partner Fulford PR in the IPREX network, bringing expertise in financial communication, technology PR, litigation PR, media training and crisis communication. Clients include Tech Mahindra, Ramco Systems, Asian American Medical Group, ECS Holdings, ES Group, Global Invacom Group, Grand Banks Yachts, MoneyMax Financial Services, Serial System and Viking Offshore.

SINGAPORE—Asia PR Werkz has added new business in the tourism, government and education sectors. APRW has been appointed to strategize publicity plans for EVA Air and will handle all public and media relations on behalf of the airline. The firm has also been appointed to develop and execute a PR strategy to raise the profile of NUS Business School; to help launch Treasure Bay Bintan for Landmarks Berhand’s, a property investment company; to manage PR strategy for the closing of Sentosa’s show Songs of the Sea, and the opening of Wings of Time; and to assist the Ministry of Social & Family Development with its PR efforts to celebrate, empower and support families.

SYDNEY—Corporate advisory firm McGrathNicol has engaged Sefiani as its strategic communications agency following a competitive review process.  Sefiani’s specialist professional services group will focus on profiling McGrathNicol’s expertise in advisory, forensic and transaction services while building on its heritage in corporate recovery. Sefiani will work with McGrathNicol to promote and extend the firm’s brand through thought leadership and media engagement.

SINGAPORE—Acronis, a leader in data protection, has selected Bite as its communications agency of the record. The decision follows the announcement that the company is moving its international headquarters to Singapore.

SYDNEY—Magnus Investor Relations + Corporate Communication has appointed Katherine Jimenez to support its corporate communication and media relations advisory services. She brings 20 years of experience in business journalism, having worked for Australian media giants News Corp Australia and Fairfax Media. Prior to joining Magnus, Jiminez worked at The Australian newspaper as a senior business journalist for 16 years. She began her career at The Australian Financial Review .

SINGAPORE—Business consultancy Omnifluence has launched The Contingency Plan, a program designed to help organizations understand how social thinking, community behavior and digital technology can help respond to social crises. The plan is a customizable program, which includes in-depth workshops on social crisis communications and realistic simulated scenarios.

MUMBAI—Avian Media has won the PR mandate for Adlabs Imagica, India’s International standard Theme Park located at Khopoli. 

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