TOKYO—Edelman Japan has hired Yosuke Miyazaki as director of strategy. Miyazaki has 18 years of market research and strategic planning experience. Prior to joining Edelman, he worked in brand strategy development, project management and new business development at Landor Associates. His clients included UD Trucks, Trend Micro and P&G, among others. In his new role, he is responsible for brand strategy development and new business development for Edelman Japan’s broad range of clients.
NEW DELHI—Genesis Burson-Marsteller has launched a new initiative, Step Up, which caters to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem; the start-ups and investor networks. Designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats, Step Up helps young companies and SMBs narrate their story creatively and communicate on issues that impact their business. Services range from branding and partnerships to media engagement.
SHANGHAI—MSLGroup has added several new clients in Asia, including Oakley for integrated marketing and digital, United Airlines for corporate positioning and strategic corporate communications, Pfizer for strategic advisory and engagement solutions, Tata Motors for integrated social and creative content, and Harley- Davidson for both corporate and digital communications.