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Asia-Pacific News In Brief (March 12, 2012)
Holmes Report
Holmes Report
News and insights from the global PR industry

Asia-Pacific News In Brief (March 12, 2012)

Publicis Groupe acquires; Edelman, Waggener Edstrom and Hopscotch are hired; and Rowland and Bite appoint new execs.

Holmes Report

PARIS—Publicis Groupe has acquired two specialty marketing agencies in Asia: King Harvests, a firm with offices across China best known for its events and experiential marketing capabailities, and Luminous, a 40-person experiential marketing consultancy with offices in Hong Kong, Singapore and Macau. King Harvests works with clients including Bosch, Haier, Sanyo and Siemens. Luminous produces events for Cathay Pacific, PricewaterhouseCoopers and Prudential, among others. Both agencies will be integrated into MSLGroup, the company’s strategic communications network of Publicis Groupe.

BEIJING—Edelman has been appointed to provide PR support for Cotton Incorporated, the research and marketing company representing upland cotton, and and Cotton Council International, the export promotion arm of the National Cotton Council of America. Edelman will lead a consumer public relations campaign in China to increase awareness of, preference for and consumption of cotton among Chinese consumers.

HONG KONG—Food and beverage brands Dondonya and sen-ryo have appointed Waggener Edstrom Worldwide as agency of record to manage their communications efforts. The agency will provide Dondonya with a full range of integrated services, from digital influence strategy, to market insight and event management. The work with sen-ryo will be focused on a digital remit, which involves the building and maintenance of its social media outlets.

MELBOURNE—Rowland has appointed agribusiness specialist Brendan Egan as director. Egan most recently was national manager, agribusiness and food, for Austrade, the Australian Government’s trade and investment agency. The firm also added digital strategist Adam Nicholson to its corporate communication practice. Nicholson previously assisted former British Prime Minister Tony Blair and cabinet minister David Blunkett in webcasting press conferences and parliamentary speeches online.

SYDNEY—Bite Communications has appointed Amy Crosbie as communities manager. Shje will apply her experience to engagement programs for both online and offline communities. Crosbie most recently worked with Bite’s UK team as an account manager, serving technology clients including Microsoft, Polycom and Alterian.

BEIJING—One month after announcing the creation of its office in Beijing, Hopscotch Asia In One has signed a contract with the Hong Kong corporate property group New World. Two sister agencies, Public Système and Hopscotch Europe In One, have joined forces for a premiere event in Paris.


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