Asia-Pacific News in Brief (March 23, 2009)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (March 23, 2009)

Singapore Airlines has named Nicholas Ionides as its new vice president public affairs; plus new business successes for Eastwei, Weber Shandwick, and Lewis PR.

Paul Holmes

SINGAPORE—Singapore Airlines has named Nicholas Ionides as its new vice president public affairs. He will succeed Stephen Forshaw, who is leaving the airline to pursue a new career opportunity. Ionides is currently the Singapore-based managing editor at Reed Business Information, the publisher of several airline business magazines and the Flightglobal news website. He was previously aviation editor for the South China Morning Post.

BEIJING—Eastwei Relations has been appointed to support Cathay Pacific & Dragon Air to better promote their brand image in Mainland China. The work will focus on communication strategy development, media relations maintenance and a publicity outreach program handled jointly by the firm’s consumer practice groups in Beijing and Shanghai. In addition, a
fter a three-way pitch, Eastwei has replaced two-year incumbent Weber Shandwick as agency of record for Electrolux in China. Eastwei will provide comprehensive media relations, online and project services to support Electrolux corporate reputation as well as product launches and promotions. Eastwei had previously been on retainer for Electrolux from 1996 until 2007.


SYDNEY—Weber Shandwick has been appointed as public relations agency for Weight Watchers Australasia following a competitive pitch. Weber Shandwick Sydney was selected after demonstrating extensive experience in the health and nutrition space, a thorough understanding of the market and a highly creative multidisciplinary approach to the brief. Weber Shandwick will work alongside current Weight Watchers agencies Bellamy Hayden, BMF and Amnesia to deliver a fully integrated communications program in the market.


AUSTRALIA—Lewis PR has been appointed by Kaseya, a leader in automation software for IT solution providers and public and private sector IT organizations, as its agency of record for Australia and New Zealand.  The firm’s main priority will be fuelling Kaseya’s continued growth and expansion into the Australia and New Zealand markets, with a particular focus on educating the channel about the benefits of a managed services model.  


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