Asia-Pacific News in Brief (March 8, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (March 8, 2010)

Roger Pereira, CEO and managing director of Edelman’s India operation, has retired from the firm; plus new business for Eastwei and Text 100; new personnel at Burson-Marsteller.

Paul Holmes

MUMBAI—Roger Pereira, CEO and managing director of R&PM: Edelman, Edelman’s India operation, has retired from the firm. Since July, Pereira has been working with staff, clients and his successor, Robert Holdheim, to ensure continuity and a smooth transition. The transition is now complete. In March, 2009, Edelman had announced Pereira’s appointment as global vice chairman, but Pereira declined to take the new position.


SYDNEY—Text 100 has added Yahoo!7 account to its digital lifestyle practice. According to Harry Burt, general manager of marketing for Yahoo!7: “Yahoo!7 needs an agency that can help serve multiple audiences, including consumer and trade. We were very impressed with Text 100’s ability in the pitch to deliver an original core creative idea within a sound strategic framework that also addressed our corporate PR requirements. Not many agencies have that versatility.”

SYDNEY—Burson-Marsteller Australia has appointed Adam Blight as head of its Melbourne office and corporate and public affairs manager for its Australian business and Ivana Tranchini as associate in the corporate and public affairs team in Sydney. Blight will be responsible for developing new business and growing B-M’s presence in Victoria. Prior to joining B-M, he was general manager, external affairs, with CPA Australia, one of the world’s largest accounting professional bodies. His previous experience includes positions with Austrade, ASIO, the Office of William J. Clinton in New York, London-based charity Help the Aged and the Victorian Premier’s Office.


SHANGHAI—After a multi-agency pitch, Eastwei has been appointed as the agency in charge of the Kraft Oreo Dunking Challenge kick-off press conference in China. Creative ideas and a solid experienced in media and event management were the key wining points for Eastwei. The event was held on  February 26 2010, leveraging the brand ambassador of Oreobasketball star Yao Ming, to promote the Oreo ritual, twist, lick, and dunk. More than one hundred media from Shanghai, Beijing and Guangzhou attended the event. 



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