Asia-Pacific News in Brief (May 10, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (May 10, 2010)

The Singapore office of Hong Kong-based Strategic Public Relations Group has been selected to represent several new clients, plus new business for Weber Shandwick and Ogilvy PR and a new digital appointment at Weber Shandwick.

Paul Holmes

SINGAPORE—The Singapore office of Hong Kong-based Strategic Public Relations Group has been selected to represent several new clients including several brands under the purview of SSL Healthcare, including Scholl and Durex; NBC Universal Networks International; the motor insurance arm of AXA; Puma Singapore’s World Cup campaign; the Workplace Safety & Health Conference 2010; and ICODA 2010 and IDA 2010, the International Conference on Design for Ageing 2010 and the International Design Awards 2010.


SYDNEY—Weber Shandwick is looking to strengthen its relationship with Samsung Electronics Australia with two new appointments: Carrie Cousins (nee Ponder) has joined as account supervisor and Kasey McDonald has been appointed senior consultant. Cousins has worked in both New York and Sydney on consumer technology, enterprise technology, B2B and corporate affairs clients. McDonald joins from Porter Novelli Australia and previously worked as an editor at several magazines including Who, InStyle, and Home Beautiful.

SINGAPORE—Healthcare company Eu Yan Sang International has appointed Ogilvy Public Relations Worldwide, Singapore, as its agency of record, following a final round of pitching involving three other agencies. Ogilvy PR will be working with the client to build strong brand recognition for Eu Yan Sang in local and regional markets, mapping out a media connectivity campaign and establishing an industry thought leadership platform. According to Joanna Wong, vice president of brand management and corporate communications at Eu Yan Sang: “We have had a good relationship with our incumbent PR agency for more than seven years but after such a period of time, we needed new and fresh ideas. Also, our business has evolved and as we progress to take on global markets, we were looking for a PR agency with strong global connectivity and track record to support us.”

SYDNEY—Weber Shandwick has appointed Jye Smith as digital strategist in Australia. Smith, who will report directly to Weber Shandwick Australia managing director Emma Jane Granleese will be responsible for leading the development of digital strategies for clients across all practice groups. Smith was formally head of social media at Switched On Media, a specialist digital agency where he was responsible for creating, leading and executing social media strategies for a range clients. Prior to this role, Smith was marketing executive for CBS Interactive, where he developed marketing strategies, strategic partnerships and product innovation through mobile and video strategies and community management.

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