Asia-Pacific News In Brief (May 14, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Asia-Pacific News In Brief (May 14, 2012)

New business for Blue Current, Text 100, Hill + Knowlton Strategies, Burson-Marsteller, Fleishman-Hillard, 20:20 MSL.

Holmes Report

HONG KONG—The BlueCurrent Group Hong Kong, a subsidiary of Fleishman-Hillard, has been chosen to provide strategic communications support for the Urban Land Institute Asia Pacific, part of ULI, a global non-profit research and education organization dedicated to responsible land use and creating thriving and sustainable communities worldwide. The BlueCurrent Group’s services will encompass a variety of work, from executing on digital and social strategies and conducting regional media relations programs to content creation and event management. The firm’s assignment is to further build the profile of ULI as the preeminent, multidisciplinary real estate forum in the Asia Pacific region and to help support the communications activities of its members.

SYDNEY—Text 100 has added online insurance comparison site Choosi and not for profit organisation Media Access Australia. Text100 is set to launch the next phase of Choosi’s product offerings after participating in a competitive pitch process and was appointed to deliver an integrated launch and ongoing PR program for Media Access Australia. The focus is to help raise awareness of new legislation that will see government and corporate websites becoming accessible to people with a disability.

SINGAPORE—Hill+Knowlton Strategies has been appointed to drive an integrated communications campaign for the third edition of World Cities Summit, the fifth edition of Singapore International Water Week and the inaugural CleanEnviro Summit Singapore. The three global events are being co-located for the first time this year at Sands Expo & Convention Center in Singapore.

BEIJING—Burson-Marsteller was selected by Guangzhou-based Yuexiu Property Company to lead its branding strategy and annual communications plan as the property developer expands its footprint across China. Burson-Marsteller China’s first project for Yuexiu was to develop a creative campaign in support of Earth Hour 2012.

HONG KONG—Fleishman-Hillard International Communications has been chosen to provide media relations and communications services to the Retail Asia Expo 2012, one of Asia's leading events for the retail industry. Fleishman-Hillard’s assignment is to reinforce the reputation of Retail Asia Expo 2012 as the leading industry platform for the retail sector and build awareness of the event among its key stakeholders.

NEW DELHI—20:20 MSL India, part of MSLGroup, has been selected by Ferns N Petals as its strategic communications partner in India. Ferns N Petals, the leading branded flower retail chain in India, has partnered with 20:20 MSL to build brand awareness and manage its reputation as the company looks to intensify its tier two, tier three city outreach in India, strengthen its online retail presence and expand overseas.

 

Article tags
Account moves
View Style:

Load 3 More
comments powered by Disqus