SINGAPORE—Text 100 Singapore has been retained by Eurokars Habitat, the official distributor of Mini cars in Singapore. Text 100 has been given the mandate to focus on lifestyle media engagement and diversifying the reach of the Mini brand beyond traditional automotive outlets. The appointment follows the agency’s involvement in the Singapore launch of the Mini Countryman in January 2011. Text 100 will be devising a strategic consumer media engagement program for the dealership, and will also be managing additional projects including event support and customer-focused digital communications.
TOKYO—Weber Shandwick has appointed Yumiko Nishitani as senior vice president, reporting to Aki Kubo, president and CEO of Weber Shandwick Japan, and responsible for leading the firm’s multicultural communications practice, helping Japanese companies communicate more effectively with investors and other stakeholders around the world. Prior to joining Weber Shandwick, Nishitani was an English-language correspondent for international news agencies such as Reuters and Dow Jones for a total of 13 years. She has also served as a program director for Japanese public broadcaster NHK, reporting in English.
SYDNEY—Hill & Knowlton has expanded its food and nutrition expertise with the appointment of Nabeelah Khan (pictured) to its Sydney office. Khan joins H&K as nutrition communications manager, bringing with her five years nutrition communication experience in the food industry as well as health journalism and digital communications expertise. Prior to joining H&K, she was communications coordinator at Sanitarium Health & Wellbeing where she was the editor of Good Food News magazine, and was responsible for coordinating nutrition public relations campaigns, writing cookbooks and managing website content for the launch of their new digital platform.
SINGAPORE—Hill & Knowlton has appointed Monica Alsagoff as executive director in Singapore, specializing in luxury and lifestyle accounts. She will report to managing director Baey Yam Keng. She began her public relations career in an international consultancy in the 1990s and founded her own boutique agency in 2006.