Asia-Pacific News In Brief (May 2, 2011)
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Asia-Pacific News In Brief (May 2, 2011)

New people in new positions at Edelman and Hill & Knowlton; new business at Grayling, Ruder Finn and Waggener Edstrom; and Weber Shandwick sponsors Forbes conference.

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BEIJING—Edelman has expanded its China consumer marketing practice with two key hires and the promotion of another executive to a newly created national consumer brand role. Corbin Hsieh has joined the firm as director of the Beijing consumer marketing practice, having previously held positions in China at Win PR and Weber Shandwick. Mei Ling Wee has joined as senior director, Shanghai consumer marketing practice, having previously worked at Hill & Knowlton and other firms in Singapore. And Onie Chu has been named director, China consumer, responsible for the overall success and integration of Edelman China’s consumer capabilities. She will also continue in her current role as general manager, Edelman Guangzhou.

SINGAPORE—Sara Gourlay (pictured), currently Asia-Pacific regional practice director, technology and director of transnational business, for Hill & Knowlton will take on an additional role of executive director to lead the technology practice for Singapore, following the departure of David Chin. In her new role, Gourlay will support Singapore managing director Baey Yam Keng to grow the technology business and lead existing client accounts such as CA, Tata Communications and VMware.

SINGAPORE—Grayling has been appointed by Changi Airport Group to manage and expand its social media network, encompassing Facebook, twitter, YouTube and Flickr. Grayling was appointed over 10 other agencies, some purely digital-focused, in a competitive pitch. Grayling is responsible for setting the strategic direction and developing consistency across all of Changi Airport Group’s social media channels, as well as the creation of content and rich media applications.

SINGAPORE—Ruder Finn Singapore has been appointed by the Tsao Foundation as its PR agency for a two-year period. The scope of services covers public relations counsel, development of PR strategy and key messages, media planning and media relations. The objectives are to raise awareness and increase acceptance of “successful aging” as a life-course process regardless of life stage, health status or physical ability and to reach out to the media, general public, and peers in the age care industry.

HONG KONG—Waggener Edstrom Worldwide has been named agency of record for Hong Kong Education City, for which it had previously handled project-based work. WE began working with HKEdCity in 2008, supporting the Teaching Resources Award Scheme, Online Question Bank and an anti-drug website promotion.

KUALA LUMPUR—Forbes has named Weber Shandwick as the official public relations sponsor for the Forbes Global CEO Conference, which will be held in Kuala Lumpur, Malaysia in September. Now in its 11th year, the Forbes Global CEO Conference will gather some 400 of the world’s most influential captains of industry, entrepreneurs and thought-leaders to assess the global economic environment and exchange insights on the best strategies to identify and harness growth opportunities in the most promising markets in the world.

SYDNEY—Hill & Knowlton has added Dawn Barnable to its “passport marketing” team as media and public relations manager for Abu Dhabi Tourism Authority. Barnable most recently worked at Edelman as a senior account manager on high-profile accounts that include Etihad Airways, Bosch Green Power Tools and eBay. She also spent time in Tokyo, Japan and as a media analyst in the Cabinet Office for the Government of Ontario in Toronto, Canada.

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