Asia-Pacific News In Brief (May 23, 2011)
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Asia-Pacific News In Brief (May 23, 2011)

New roles for new people at Dentsu PR, Weber Shandwick, and Hilton Worldwide; new business for Lewis PR and Fulford.

Holmes Report

 TOKYO—Dentsu Public Relations has nominated Takehiko Chikami, director of the public account management division of parent company and advertising agency Dentsu, as president of the company. His appointment as president will be formally approved at the shareholders meeting and the subsequent board of directors meeting on June 21. Since joining Dentsu in April 1977, Chikami has supervised several account services divisions.

SYDNEY—Weber Shandwick has appointed Simon Schweigert as general manager, Melbourne to establish a new operational base in the city. Schweigert will be responsible for leading the development and expansion of the local operation and integrating services with the 40-strong team in Sydney. He will report to Ian Rumsby, chairman of the firm’s Australian business. Schweigert was formerly managing director at Australian firm Peninsula Partnerships.

HONG KONG—Trend Micro, the global cloud security company, has appointed Lewis PR as its public relations agency of record in Hong Kong. Lewis is tasked with strengthening Trend Micro’s brand in Hong Kong through consistent media relations and driving thought leadership. The aim is to increase the company’s visibility in mainstream news and IT trade publications and solidify its position as the leader in the online security space.

MCLEAN, VA—Hilton Worldwide has appointed Anne Marie Chua as director, corporate communications, Asia Pacific. In her new role, Chua will lead external and internal communications for Hilton Worldwide as it continues to expand rapidly in the Asia Pacific region. She joins Hilton with more than 15 years of experience in corporate communications. Most recently, she was communications director, North and Southeast Asia, for Alcatel-Lucent, a global telecommunications company. Earlier, she held roles with Parkway Group Healthcare, PR Communications and The Elizabeth Singapore Hotel.

SINGAPORE—For the fifth consecutive year, Fulford Public Relations has been awarded the PR account for the Standard Chartered Marathon Singapore, following a competitive pitch. At the same time, Fulford PR has been appointed agency of record for a 43-month period for the Singapore SportsHub. Over an eight-month campaign, Fulford will be responsible for driving interest and promoting the event to the public through both mainstream and social media initiatives, including the Standard Chartered Marathon Singapore Facebook page.

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