Asia-Pacific News in Brief (May 24, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (May 24, 2010)

Tencent Holdings has appointed Ogilvy Public Relations Worldwide/Beijing to provide public relations support to, plus new people in new roles at Virgin Blue, China Advanced Construction Materials; new business for Hill & Knowlton.

Paul Holmes

BEIJING—Tencent Holdings has appointed Ogilvy Public Relations Worldwide/Beijing to provide public relations support to, China’s largest web portal by number of visitors. is a business unit of Tencent which is a senior sponsor of the Shanghai World Expo in the internet services category. After a competitive pitch involving four other international PR agencies, Ogilvy PR was awarded the assignment which will encompass both brand and product PR for the business unit. Ogilvy will be responsible for developing the overall communication strategy and managing all Shanghai Expo media communications until the end of 2010.


BRISBANE—International airline company Virgin Blue Holdings has appointed Danielle Keighery as general manager of public affairs to lead its communications team. Keighery’s appointment follows the departure of Heather Jeffery, who is stepping down after five years in the role. Keighery has worked with the Virgin Group since 2003 in various senior marketing, communications and PR positions in the Asia Pacific region. She was previously based in London where she ran global PR for a division of Nokia; earlier she was corporate communications director for Nokia Australia.


SYDNEY—Mincom, Australia’s largest enterprise software company, has appointed Hill & Knowlton as its corporate PR agency in Australia. Hill & Knowlton will be responsible for developing and implementing a strategic PR campaign to support Mincom’s business development and management team in this market. According to Samantha Moore, director, global public and analyst affairs at Mincom: “Australia is a very important market for Mincom, both in terms of our heritage and customer base.  We chose H&K because it has strong credentials in the business technology area and provided solid understanding and deep insight into both our market and those in which we are looking to build our business.”


BEIJING—China Advanced Construction Materials Group, a leading provider of eco-friendly ready-mix concrete in China, has appointed John Shaw as director of corporate communications. In this role, he will direct China ACM's investor, public and media relations activities and report to the company's president and chief financial officer, Jeremy Goodwin. Shaw has served as vice president - corporate communications for a number of public companies and venture capital firms, including Loudeye Technologies and Digital Media Campus. He also served five years with two leading financial PR consulting firms, the Financial Relations Board and Sitrick & Company.


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