Asia-Pacific News in Brief (May 6, 2009)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (May 6, 2009)

The Boao Forum For Asia has appointed Ogilvy PR/Beijing as its official public relations partner, plus new business for Grayling, GolinHarris, Waggener Edstrom and Fulford PR; new people for Weber Shandwick and Mitsubishi Australia.

Paul Holmes

BEIJING—The Boao Forum For Asia  has appointed Ogilvy PR/Beijing as its official public relations partner for the third consecutive year. The prestigious annual meeting of Asian and global leaders in government, business and academia began this week on the island of Boao, part of Hainan Province at the southernmost part of China. Ogilvy PR was selected because of the firm's strong understanding of the media landscape and recognized expertise in managing prominent, large scale events in China, the client says.


SHANGHAI—Weber Shandwick has appointed Miranda Cai director of its public affairs practice in Shanghai, a move designed to enhance the firm’s capabilities in the dynamic Yangtze Delta market. Cai brings more than 15 years experience in communications both in China and North America. Prior to her appointment at Weber Shandwick, she was director of marketing for a leading IT software and services company operating across Asia and in the U.S., where she was responsible for a broad range of communications disciplines including government relations, issues management, crisis resolution, employee communications and stakeholder relations. Cai has also previously served as deputy bureau chief of the of the Los AngelesTimes in Shanghai.

KUALA LUMPUR—Grayling Thailand will launch the Zespri New Zealand Kiwifruit campaign under the theme “Xtreme Nutrition. Xtreme Vitality” Grayling has been working closely with Zespri South East Asia marketing director Daniel Mathieson and the New Zealand Embassy in Thailand in the run up to the launch. Thailand is considered a key market for long term growth in the region.


TONSLEY PARK, AUSTRALIA—Mitsubishi Motors Australia has appointed Kit Bashford as manager, corporate communications based in MMAL’s Sydney office, reporting to the company’s head of corporate communications, Lenore Fletcher. Bashford will be the contact for media fleet bookings for both Sydney and Melbourne. Bashford joined MMAL in 2006 and has held various positions within the company, most recently as state sales development manager in the sales and marketing division.


SYDNEY—Garmin, a global leader in satellite navigation, has appointed GolinHarris as its public relations agency, following a competitive pitch for the company's full range of marine, outdoor, automobile and fitness navigation devices. GolinHarris was chosen after demonstrating extensive knowledge and experience in the consumer electronics, consumer lifestyle and technology space. Garmin and GolinHarris will be undertaking a consumer PR campaign to increase media share of voice and awareness of Garmin across the entire range to its target audiences.


SHANGHAI—The Shanghai Golden Grand Prix, an annual track-and-field athletics event, has appointed Waggener Edstrom Worldwide as its public relations agency-of-record for brand awareness in China. WE is charged with managing publicity activities and promotional events, such as the Grand Prix Promotional Film Actor Recruitment and the Charity Marathon, that will be attended by Olympic medalists and Chinese athletic icons.


SINGAPORE—Fulford has been appointed by the Singapore Sports Council to assist with publicity for the forthcoming Asian Youth Games, June 29 to July 7, 2009. Fulford has extensive experience working with marquee sports events both in Singapore and across the region, having chalked up experience with the 2008 SingTel Singapore Formula One Grand Prix, the Standard Chartered Marathon for the past 3 years, Lexus Cup, HSBC Women's Champions and the Volvo Ocean Race.




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