SYDNEY—Netgear has selected Weber Shandwick to handle public relations and digital communications in Australia and New Zealand. The firm will work closely with NETGEAR, a leader in networking solutions for small businesses and homes, to increase understanding and awareness of its brand and products. “We want to ensure we’re driving better customer engagement and education of the benefits of our product suite and believe that Weber Shandwick has the right team to evolve our communications in this direction,” says Ryan Parker, managing director, Netgear Australia and New Zealand. “The agency’s strong consumer and SMB technology record gives us confidence that they are best-placed to meet our business and marketing objectives.”
SYDNEY—Singapore Airlines has appointed Bryony Duncan-Smith as public relations manager, South West Pacific working out of Singapore Airlines' Sydney office. Duncan-Smith joins from MAp Airports, one of the world’s largest private airport owners and operators, where she was corporate affairs manager. Before moving to Australia in 2008, Duncan-Smith was public affairs manager with easyJet based in the U.K., and held positions with Barclays Bank and the Confederation of British Industry.
SYDNEY—Weber Shandwick has appointed Saxon Shirley senior account director to build and develop its lifestyle practice as well as direct the Vodafone Hutchison Australia account. Shirley, who will be responsible for managing the lifestyle practice, reports to Weber Shandwick Australia chairman Ian Rumsby. Shirley has more than 10 years experience in PR and marketing in Sydney, having worked on such high profile brands as Google, YouTube, Acer, Blu-ray, Universal, Zuji and Sony, working with agencies including Wilkinson Group and Spectrum Communications.