HONG KONG—Waggener Edstrom Worldwide has won the Turkish Airlines public relations retainer for Hong Kong and Southern China, helping to strengthen the airline’s brand in one of the fastest-growing markets for international air travel. WE will provide its latest consumer client with integrated communications services, including strategic and digital public relations counsel, to enable the airline to capture international air-travel opportunities within the Hong Kong and southern provinces of Mainland China markets.
SINGAPORE—Lewis PR is working with Convergys Corporation, a global leader in relationship management, to implement a media relations campaign across key markets in Southeast Asia. The aim of the campaign is to increase awareness and understanding of Convergys’ solutions among business decision makers in Southeast Asia and build on the company’s profile as a thought leader in the information management and relationship management space.
SHANGHAI—Weber Shandwick veteran Stephanie Yu has returned to the firm as director of the healthcare practice for China. Based in Shanghai, she will report to Darren Burns, managing director, Shanghai and Guangzhou. Yu has six years of experience at GolinHarris IN Taipei and then at Weber Shandwick in Shanghai. Prior to her return to Weber Shandwick, she led the China healthcare practice at Fleishman-Hillard and Edelman for a total of three years.
NEW DELHI—Blue Lotus Communications has appointed Sulakshana Mehrotra to lead its office in Delhi. She will report to Archana Tomar, vice president and co-founder. She previously worked at Hanmer MS&L as an associate account director.