Asia-Pacific News In Brief (October 15, 2012)
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Asia-Pacific News In Brief (October 15, 2012)

New people in new roles at Fleishman-Hillard; new business at Pulse, Ate Integrated Communications, Impact.

Holmes Report

NEW DELHI—Fleishman-Hillard has appointed Riitu Chugh (pictured) to the role of senior vice president and digital strategist, based in New Delhi and responsible for growing the agency’s digital business across India. Chugh has a background that includes both advertising and digital communications and spans industry sectors such as automotive, consumer durables, food and lifestyle. She previously worked with advertising companies such as Chaitra/Leo Burnett, Hakuhodo Percept and Interone Resonance-BBDO. In 2008, she joined Hungama Digital and later moved to Digitas India, where she handled a large IT services and mobile handset brand.

SYDNEY—Pulse Communications, part of Ogilvy Public Relations Australia, has won Cricket Australia’s brief to handle consumer marketing around the 2012/2013 Big Bash League. Cricket Australia’s senior manager of marketing, Julian Dunne, says he was impressed by Pulse’s deep understanding of consumer audience segments.

SINGAPORE— The Entertainer, an international Dubai-based company offering a portfolio of incentive voucher books, has selected Ate Integrated Communications to launch the brand and raise awareness in the Singapore market.

SYDNEY—Impact Communications Australia has won two new accounts: Horticulture Australia’s Australian Pineapples and Systems on a Shoestring. The campaign for Australian Pineapples will educate consumers on the availability of the fresh fruit all year round to change consumer misconception that pineapple is only a summer fruit. For Systems on a Shoestring, the firm will launch an app for SMEs to support employer and employee work health and safety compliance.
 

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