Asia-Pacific News In Brief (October 24, 2011)
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Holmes Report
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Asia-Pacific News In Brief (October 24, 2011)

New business success for Ruder Finn; new people for Sefiani and Ruder Finn; and a new Australian partner for the ECCO network.

Holmes Report

BEIJING—Ruder Finn has been chosen by Hawker Beechcraft Corporation, a leading manufacturer of business aircraft, to represent it in China. Ruder Finn will be working with the HBC’s US headquarters and the China team to drive brand awareness through media and marketing communications. Services will also include market intelligence and insight as well as identifying marketing and sponsorship opportunities for the target audience.

SYDNEY—Sefiani Communications Group has appointed Corey Cooper as creative director to lead the agency’s creative thinking and campaign development. He joins Sefiani from The Nine Network where he was Sydney publicity manager. Previously, he worked in London with consumer agency Freud Communications and with international firms Edelman and The Publicis Groupe.

SYDNEY—ECCO International Public Relations, a network of independent public relations firms with offices in 35 markets, has added Impact Communications Australia as a member for Australia and New Zealand. Impact focuses on providing traditional and digital communications advice to FMCG and food and business-to-business andcorporate affairs clients. It also provides a specialized environment and sustainability practice.

SHANGHAI—Ruder Finn has hired Mike Bruhn to head its arts and culture practice in China and across Asia. Based in Shangai, Bruhn is charged with expanding the practice in China and across the region by creating strong bonds between arts and cultural icons with brands and companies. For the past 25 years, Bruhn has worked in China and Japan and has led private art and architecture tours for trustees, patrons, and board members of the: Metropolitan Museum of Art NY, MOMA NY, MOMA SF, the NY Philharmonic, Tate, ICA, Kennedy Center, Sotheby’s, and others.

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