Asia-Pacific News in Brief (September 13, 2010)
Charting the future of public relations
Holmes Report

Asia-Pacific News in Brief (September 13, 2010)

Australian investor relations firm Purple Communications has joined Public Relations Organisation International, plus new people in new roles at Hilton Worldwide and Interpublic's CMG, new business for Trimaran.

Paul Holmes

PERTHAustralian investor relations firm Purple Communications has joined Public Relations Organisation International, one of the world’s largest public relations partnerships, with 50 independent PR partner companies and 3,000 practitioners worldwide. Purple is best known for its work with natural resource companies and major corporate brands, many of them with extensive international operations. In recent months, Purple has partnered with PROI’s Hong Kong partner, Strategic Public Relations Group, to organize investor relations road shows in Hong Kong for Australian clients.


MCLEAN, VA—Hilton Worldwide has appointed Celina Low as senior director, corporate communications, Asia Pacific. Low will lead efforts to promote Hilton Worldwide as it continues to expand in the Asia Pacific region. She joins Hilton Worldwide with more than 12 years of experience in corporate communications, most recently as corporate affairs director in Levi Strauss' Asia Pacific division. Prior to Levi Strauss, Low spent four years at The Ascott Group Limited/CapitaLand Group as vice president, corporate communications, brand and marketing.


BEIJING—Adrienne Bateup-Carlson has been appointed to a new position of executive vice president, integrated marketing, China, for Interpublic’s Constituency Management Group, which includes specialist marketing services businesses such as FutureBrand, GolinHarris, Jack Morton, Octagon and Weber Shandwick. She will report to Tim Sutton, Asia Pacific chairman for CMG, and will be based in Beijing. She was previously director, strategy and business development, for Imagination Asia in Hong Kong.

HONG KONG—JCDecaux, an advertising agency that manages the advertising sales concessions for the MTR Corporation and the new Hong Kong International Airport, has appointed Trimaran Corporate Communications as its public relations agency. Trimaran will assist JCDecaux in its MTR launch campaign for the Mega 103 TV Network and Innovate Festival 2010 in Hong Kong and will arrange media interviews and press conferences for the client’s products.

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