Asia-Pacific News In Brief (September 24, 2012)
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Asia-Pacific News In Brief (September 24, 2012)

New business at Cohn & Wolfe, Text 100, Ate, Gutenberg; new people at Pulse, SPRG.

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MUMBAI—Cohn & Wolfe has been appointed to represent four clients in India since launching in the region just three months ago. Cohn & Wolfe’s India operation has begun work with AEG PS, producer of solar inverters and global premium power solutions manufacturer; Brazilian-born Havaiana flip-flops for client AP Group; The Hatch, a company that provides mentoring, funding and full support for high potential start-ups; and MYA Health Credit, offering affordable loans for planned medical procedures at the point of need. Cohn & Wolfe will be working across a range of services including brand development, category building, celebrity outreach, business-to-business communication and awareness-raising. PHOTO

SHANGHAI—Text 100 Shanghai has been appointed by Rexel, a global leader in the distribution of electrical supplies and solutions, to deliver an integrated communications campaign that will raise awareness and build the corporate profile of Rexel across China and South East Asia. "Text100’s in-depth market research capabilities, innovative PR and communication proposition, and its understanding of Rexel’s business model clinched our decision to work with their team," says Mitch Williams, CEO and senior VP, Rexel Asia Pacific.

SYDNEY—Consumer public relations agency Pulse Communications, part of Ogilvy PR Australia, has won the PR business for the Trade Commission of Spain and will work on Olive Oil from Spain to increase the profile, sales and imports of Spanish olive oil in Australia and New Zealand following a four-way competitive pitch.

HONG KONG—Strategic Public Relations Group has expanded its financial institution team with the addition of Iris Fu as the new assistant director of the Hong Kong office. Most recently the principal journalist and columnist at Hong Kong Economic Times, Fu joins Ingrid Cheng, director, on a team that works with clients including CFA Institute, Deloitte Touche Tohmatsu, Hong Kong Deposit Protection Board, Bank Sarasin, Dah Sing Life and RaboWarrants.

SINGAPORE—The Organic Baker, the company behind the Uppercrust F&B outlets, has selected Ate Integrated Communications as its public relations agency-of-record for Singapore. Ate will develop and implement strategic communications campaigns for both The Organic Baker and Uppercrust brands, as well as future F&B ventures planned by the company.

BANGALORE—INK, a physical and digital platform for sharing innovative ideas, is partnering with Gutenberg Communications, a strategic communications firm. INK provides avenues for unusual connections—a scientist with an artist, an archeologist with a space explorer, a gene therapist with an activist—and works toward converting ideas into action through its annual INK Conference in association with TED.

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