Asia-Pacific News In Brief (September 5, 2011)
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Asia-Pacific News In Brief (September 5, 2011)

New people at Kreab Gavin Anderson and Ketchum Sampark; new business at Sefiani, Trimaran and Impact Australia.

Holmes Report

TOKYO—Kreab Gavin Anderson has appointed industry veteran Jonathan Kushner as partner in the firm's Tokyo office. Kushner has experience with leading financial services and technology companies in Japan, the United States and Asia. Most recently, he headed communications and corporate affairs at the Japan and Korea operations of AIG's general insurer Chartis, where he focused on crisis communications, financial communications, rebranding, and employee communications. Earlier, he headed up Microsoft Asia Pacific's business with multiple governments, responsible for policy, business development and strategic project engagement in public-private partnerships.

SYDNEY—Allen & Overy, a leading global law firm, has appointed Sefiani Communications Group to provide strategic communications advice in the next phase of its development. Sefiani will work closely with its Perth affiliate Purple to provide Allen & Overy with comprehensive public relations support.

HONG KONG—Trimaran Corporate Communications has been appointed as public relations and marketing agency for Capella Singapore, the flagship property for Capella Hotels & Resorts in Asia located on Singapore’s Sentosa Island. Trimaran will be responsible for devising and managing an intensive integrated communications campaign in Hong Kong and China over a 12-month period to create a strong awareness and perception of its brand and service offerings among the ultra-luxury travelers in Hong Kong and China.

SYDNEY—Children’s book publisher Scholastic Australia has signed Impact Communications Australia to conduct three publicity campaigns including the launch of Flood, its “picture book with a purpose.” Scholastic is contributing all net proceeds from the sale of Flood to the Premier’s Flood Disaster Relief Appeal and Impact has undertaken the Flood publicity campaign pro-bono.

MUMBAI—Ketchum Sampark has hired Annette Cremin, most recently with Edelman in the UK and India as head of strategy. Cremin will also oversee the firm’s consumer brand practice. She has also worked at Ketchum and GCI Group.
 

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