A: GEOGRAPHIC CATEGORIES
1. Australia/New Zealand
2. Greater China
3. Indian Sub-continent
4. Japan
5. Korea
6. South-East Asia
7. Multi-Country (at least 2 countries)
8. Regional (more than 5 countries)
9. Global (led out of Asia-Pacific with work in other regions)
B: PRACTICE AREAS
10. Marketing to Consumers (Existing Product)
11. Marketing to Consumer (New Product)
12. Business-to-Business Marketing
13. Corporate Image
14. Crisis/Issues Management
15. Public Affairs/Government Relations
16. Public Education
17. Financial Communications
18. Employee Communications
19. Corporate Social Responsibility
20. Media Relations
21. Digital Campaign
22. Social Media Campaign
23. Special Event
C: INDUSTRY SECTORS
24. Consumer Products/Services
25. Industrial/Manufacturing
26. Food and Beverage
27. Fashion and Beauty
28. Healthcare
29. Technology
30. Travel and Leisure
31. Financial and Professional Services
32. Associations
33. Public Sector/Government
34. Not for Profit