NEW YORK—ASME, the world’s leading professional association for mechanical engineers, has chosen technology public relations specialist Affect Strategies to serve as public relations agency of record. Affect Strategies will increase awareness and recognition for ASME by drawing attention to the association's educational and technical services, career and professional development opportunities, and forums, conferences and networking programs. The agency will also promote ASME's expertise on critical issues such as renewable energy, green technologies, sustainable development and public safety.
Says Thomas Loughlin, executive director at ASME, "We were impressed with Affect Strategies’ ability to translate our organizational goals and objectives into a tangible public relations strategy. We believe Affect Strategies will play a critical role in helping ASME attract new talent to the field of engineering and raise awareness of the importance of engineering in the technological advancement of our society.”
As ASME's agency of record, Affect Strategies will enact an aggressive media relations campaign to promote ASME's products and services as well as its thought leadership in the engineering community. Affect will leverage traditional media, social media and direct member relations as part of its overall campaign efforts.