CHICAGO—Astellas Pharma US, the U.S. affiliate of Tokyo-based Astellas Pharma and a leader in transplantation, has selected GolinHarris as public relations agency of record for its immunology franchise. The agency will help Astellas reinforce and strengthen its leadership position in the transplantation field.
The partnership will be led out of the agency’s Chicago office by its healthcare practice and will help maximize awareness of the company’s transplant education efforts, including the Transplant Experience program, and support new and existing initiatives to support organ donation awareness.
“We selected GolinHarris based on its depth of knowledge of our business and the field of transplantation. Their strategic thinking, passion, and creative concepts were unparalleled,” says Charlotte Berlin, senior director of immunology at Astellas.