AT&T Corp. generated the most positive earned media coverage in the U.S. during the second quarter of 2007, according to the Delahaye Index, a quarterly assessment of how news coverage reflects and helps shape the corporate reputations of America’s 100 largest companies. The Index is conducted by Cision, a provider of media research and analysis services for communications, public relations, and marketing professionals.
Elevated by news of its partnership with Apple and the launch of the much publicized iPhone, AT&T took first place on the Index for the second quarter. Microsoft secured second place with news of improved economic performance, a strong product pipeline and the acquisition of online advertising company aQuantive. News Corp. appeared in the Index top 10 for the first time, ranking third due to high-profile coverage of its bid for Dow Jones & Company, owner of The Wall Street Journal.
Following several months of high-profile negative coverage, General Motors earned positive media attention on environmental issues as the first automaker to join U.S. Climate Action Partnership, a coalition to reduce greenhouse gases.
“This quarter’s Index results reinforce the dynamic nature of media coverage as evidenced by News Corp. and AT&T who were not among the top 20 a year ago, and now find themselves among the highest,” stated Steve Newman, CEO of Cision North America. “The tech sector continues to be one of the strongest and most stable since the Index began in 2000. Companies such as Microsoft, IBM and Intel have consistently demonstrated their ability to effectively manage their reputations through the media.”
2007 Q2 Index: Top Ten Companies:
3. News Corp.
5. The Boeing Company
6. Citigroup Inc.
7. General Motors
8. The Walt Disney Company