SAN FRANCISCO—Atomic PR, a subsidiary of UK-based international public relations agency Grayling, has been named US PR and social media agency of record for Sony Electronics.
Atomic will handle PR, digital and social media for Sony Electronics, including PCs and tablets, cameras and camcorders, home theater and audio products, as well as Sony retail stores. The announcement comes at the end of a formal search process involving several public relations and digital and social media agencies across the US.
Atomic takes over the brief from incumbent firm Paine PR.
“Atomic came to us with a refreshing analytic mindset, the most interesting creative ideas and proven capabilities mixing mass audience mainstream and product media with digital, social, video and SEO,” says John Dolak, vice president of communications at Sony Electronics.