PALM BEACH GARDENS, FL—Attitude Drinks, a beverage brand development company, has selected KCSA Strategic Communications as its integrated marketing and communications firm of record. Attitude Drinks has retained KCSA to build brand awareness and help drive sales of Phase III, a shelf stable, real milk recovery drink.KCSA will integrate all communications tools and tactics to launch Phase III, initially in New York City, then nationwide to build brand awareness and help drive sales.
KCSA will be designing and launching a new website for Phase III that will integrate social media, user generated video, training tips, store locators, scientific research to support the recovery value of milk-based drinks, and a wide range of other functionalities. Additionally, KCSA will conduct a grassroots public relations campaign designed to educate the athletic community about the value of milk-based recovery drinks and to drive direct sales.
According to Roy Warren, president and CEO of Attitude Drinks, “We looked long and hard for a firm like KCSA that understands our strategic goals for building our brands to the point that they have true value and equity in the market.”