Avery Dennison Consolidates Global PR with Hill & Knowlton
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Avery Dennison Consolidates Global PR with Hill & Knowlton

Avery Dennison, a leader in labeling and office products, has consolidated its global PR business with Hill & Knowlton following a multi-agency review.

Holmes Report

By Arun Sudhaman

LOS ANGELES: Avery Dennison, a leader in labeling and office products, has consolidated its global PR business with Hill & Knowlton following a multi-agency review.

The decision comes as the company moves to align its businesses under its ‘One Avery Dennison’ approach, after previously using different firms depending on project, issue or geography.

It is understood that Hill & Knowlton, which has handled Avery Dennison projects in the past, prevailed after a pitch that also included Edelman and Ogilvy PR. The agency will lead the business out of its LA office, with support from New York, Washington DC, Hong Kong, Beijing and Brussels.

The new account will see H&K help the company align its various divisions as part of the ‘One Avery Dennison’ initiative, and also develop a reputation management programme that articulates the company’s sustainability efforts and builds awareness of innovation in product areas such as labeling, adhesives, brand-building and information solutions.

“We've successfully worked with H&K on a range of projects and what we've found is a team that understands our culture, and has a passion and enthusiasm for helping us articulate the company's innovation and sustainability stories,' said Diane B. Dixon, SVP of communications and corporate affairs, and chief communications officer, Avery Dennison, in a statement.

Hill & Knowlton chairman and CEO Paul Taaffe added that the brand had a “strong story to tell”.

"Avery Dennison is in the business of innovation, with a long heritage of ingenuity that has always been the cornerstone of its brand,” said Taaffe.  “We look forward to showcasing its innovative technologies, rich history, many successes and the lives it touches on a global scale through its myriad of product offerings.”  
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