WASHINGTON, D.C.—Burson-Marsteller has strengthened its public affairs capabilities on both coasts with three new hires. Kent Jenkins has rejoined the Washington, D.C., office as managing director in the media practice, while the Sacramento office has added Jay Ziegler as managing director and promoted Greg Larsen to head of the Sacramento office.
Jenkins returns to Burson-Marsteller from Cisco Systems’ Washington office, where he was responsible for message development and media relations in the public policy and political areas. He was previously a senior writer for the U.S. News & World Report, covering national politics. He will report to Craig Veith, chairman of the U.S. media practice.
Ziegler will have overall responsibility for the firm’s statewide public affairs operations. He joins B-M after serving as California State Director of the Gore-Lieberman 2000 campaign. He has worked on trade and environmental issues as assistant U.S. Trade Representative for public affairs and as deputy director for communications at the Department of the Interior, and has corporate experience with Comsat Corporation and Lockheed Martin.
Larsen joined the firm three years ago, after working as a political reporter for KCRA-TV, covering state and national politics and issues.
SAN FRANCISCO— Dan Tarman, a five-year Burson-Marsteller veteran, has been named managing director of the firm’s corporate and financial practice in northern California. Tarman will also introduce the firm’s FastForward.