LONDON—Burson-Marsteller has named Allan Biggar, former head of the agency’s London office, chairman of the firm’s global corporate and financial practice, and named Per Heggenes to succeed Biggar as CEO of the firm’s London and U.K. business and co-chief executive of the firm’s European operations.
In his new role, Biggar will be responsible for driving Burson-Marsteller’s strategy, growth and capabilities in the corporate and financial sectors on a worldwide basis. Heggenes, currently Burson-Marsteller’s worldwide chief knowledge and insights officer and previously chief operating officer of Burson-Marsteller Europe, will relocate from New York to London.
This is the second vital move in our strategic plan to build four global practices in key markets around the world with which to serve clients seamlessly in the disciplines of corporate and financial, public affairs, technology and healthcare,” said Chris Komisarjevsky, Burson-Marsteller worldwide president and chief executive officer.
“Allan will be responsible for deepening client relationships around the world, strengthening our corporate capabilities in key financial markets and developing new corporate programs for some of our largest clients.”
This is BM’s second global practice appointment, after Heidi Sinclair was named to chair the technology practice.
Says Komisarjevsky, “Per is one of our most-accomplished international leaders and he now returns to London and Europe with responsibility for all of our businesses in the U.K.—Burson-Marsteller in London and Communique in Manchester—and will partner with Carlos Lareau as co-chief executive for Burson-Marsteller’s 15 office European businesses.”