B-M to Sever Ties with Indian Affiliate
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B-M to Sever Ties with Indian Affiliate

Burson-Marsteller is planning to part company with its longtime Indian affiliate, Roger Pereira Communications, and start its own branded operation in the Indian market, according to reports in the Asian media.

Paul Holmes

BOMBAY, June 15—Burson-Marsteller is planning to part company with its longtime Indian affiliate, Roger Pereira Communications, and start its own branded operation in the Indian market, according to reports in the Asian media. The two firms had a joint venture, with Pereira owning 51 percent. He will reportedly now buy back the 49 percent held by B-M.
 
According to Bill Rylance, chief executive of B-M Asia Pacific, “We regard India as a strategic market. We remain absolutely committed to ensuring the highest standards of communications services are available to our clients in the country.”
 
Pereira says he believes it will be “business as usual” for his firm and its clients after the split. “Though we have had a long standing association with Burson Marsteller, divergent views on the strategies and the future direction of the company have now emerged. Going alone brings the benefit of pursuing opportunities that were till now limited due to network considerations,” he told the Business Times.
 
Local sources believe B-M might take some large clients of the joint venture with it, however. The two firms worked in India for multinational clients including General Electric, Citibank, Colgate, Johnson & Johnson and Kellog.
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