WASHINGTON, D.C.—Burson-Marsteller is working to enhance the credibility of the Iraqi National Congress as it seeks to establish itself as a legitimate force in post-invasion Iraq. B-M has been working with the Congress, led by high-profile Iraqi exile Ahmed Chalabi, since 1999, under a state department contract.
Chalabi and the Congress have close ties with the Bush administration, but some critics are concerned that their support within Iraq is shallow.
“We’ve been the communications vehicle on the outside as the INC moved into northern Iraq, then to Nasiriya, and to Baghdad,” K. Riva Levinson, who heads the INC account for Burson out of Washington, told reporters. “We were helping the INC get out statements and videos that made clear that the exiled opposition was consolidating and moving. It’s been a tremendous ride for them and for us.”
B-M has no one on the group in Iraq, and is leading the account from its offices in Washington and London.