CLEVELAND—Business-to-business marketing communications firms George A. Becker & Co. and Communica, have launched Becker-CMCA, a partnership that offers America-bound Chinese companies branding, market research, public relations and advertising services.
Additionally, through a Shanghai office, Becker-CMCA can help U.S. companies navigate local Chinese markets as well as serve as a first stop for Chinese companies in need of a marketing strategy that is appropriate for American business-to-business buyers.
Becker, a former journalist and corporate communications executive who speaks Mandarin, has worked on and off with China-related companies since 1993, the year he formed his business-to-business public relations company. Rush is senior vice president of Communica, a 30-person firm with offices in downtown Toledo, Columbus and Troy, Mi.
According to George Becker and Communica’s James Rush, “We are the perfect fit for mid-sized Chinese companies that seek to build brand awareness of their products or that require local U.S. market expertise for attracting potential sales and distribution networks. Often, these companies don’t know where to find marketing professionals based in the Midwest—so close to their key markets—or they retain costly consultants on the West Coast.”