BERGEN OP ZOOM—EMG, the international business-to-business PR consultancy, has consolidated several long-established relationships with local partner agencies in Asia to create a formal regional EMG Asiacom network that will provide support in key markets such as China, Singapore, India, Japan, Korea and Australia.

EMG established its own presence in Asia in 2004 with the opening of its Shanghai office, followed by Beijing in 2007. It now employs a team of over 25 local professional communicators in China.

Those employees will now work with partner firms including:
• Tokyo PR, a specialist B2B practice with over 40 years’ experience in the Japanese market;
• Comma Consulting, India, has offices in New Delhi and Mumbai and is backed by an extensive pan-India network able to deliver media relations support across the entirety of the sub-continent;
• In Singapore, a strategic alliance with Ying Communications that operates under the EMG Industria brand providing a full service PR and marcoms capability;
• Communications Korea, based in Seoul, one of the first independent PR agencies in the country and a specialist in trade and mass media communications.

The group was recently extended with the addition of new member Max Australia PR based in Sydney, Australia, with a strong focus on B2B and the technology sector.

EMG Asiacom is also closely aligned with Eurocom Worldwide, the global network of independent B2B PR specialists.