Inspiration: Audi's 'Barely Legal Pawn'
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Inspiration: Audi's 'Barely Legal Pawn'

PMK*BNC works with Audi to highlight its Emmy Award sponsorship.

Holmes Report

Inspiration: Audi's 'Barely Legal Pawn'
For the fourth consecutive year, Audi of America returned as the official automotive sponsor of the Television Academy for the 66th Primetime Emmy® Awards, which included in-show commercials and exclusive event sponsorships. The challenge? Sponsors of the Emmy Awards receive little earned media attention. The earned media conversation almost entirely centers on award show predictions/winners, fashion/beauty and celebrity gossip. In a crowded space where sponsors receive little organic buzz, how can a brand drive substantial earned media and measurable consumer engagement as part of a sponsorship?

The work was awarded the Best In Show honor at the In2 SABRE Awards - North America held last month in San Francisco. 
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