NEW YORK—Ketchum has named Tom Barritt, a partner in the firm, to a newly created position: director of online relationships and reputation for Ketchum’s global food and nutrition practice. He will also serve as associate director of the practice. Barritt was previously director of the agency’s global issues and crisis management network.
In his new role, Barritt will be responsible for working with clients to embrace online channels to help them better manage their communications needs to achieve their business goals. The practice will capitalize on Barritt’s six years as head of Ketchum’s issues and crisis management network as he takes on the role of chief adviser on food reputation management.
The move is designed to align the food and nutrition practice with the agency’s global digital strategy capabilities and follows the appointments of Jonathan Kopp as global director of Ketchum Digital and Clement Lau as senior vice president of digital communications in Ketchum’s Greater China division in February.
“There is a dynamic conversation around food taking place online from recipe sharing to food blogs to photos to social networks,” says Barritt. “Food is emotional and evocative and perfectly suited to social media. We have a great opportunity to help our food clients navigate this space and join in the conversation.”
In addition to this new role, Barritt will continue to manage Ketchum’s communications training network out of its New York office.