LEVERKUSEN—Michael Schade, currently head of corporate policy and media relations, will become the new head of communications at Bayer with responsibility for the group’s global communications activities. Schade’s predecessor, Heiner Springer, will start his pre-retirement leave after more than 35 years of service to the company, 22 of them as head of communications.
Schade joined Bayer as head of publications in July 1980 as editor-in-chief of all Bayer’s external publications. From 1986 his responsibility was extended to include the Bayer Group’s newspapers, magazines and brochures for employees. In 1994 he was appointed head of corporate policy, assuming responsibility for media relations three years later. Since the reorganization of the Bayer Group in 2002, Schade has headed corporate policy and media relations.
Springer joined the public relations department of Bayer and was appointed to positions of increasing responsibility, including coordination of the company’s international PR activities.From 1997 until the reorganization of the Bayer Group in July 2002, he headed up the corporate communications division, bearing global responsibility for both public relations and advertising. He was then appointed head of communications at Bayer AG.
Succeeding Schade as head of corporate policy and media relations is Michael Preuss, currently head of media and public relations at Robert Bosch in