LONDON—Richard Sambrook, the BBC’s director of global news and a member of the BBC’s management board for the last ten years, is joining Edelman as global vice chairman and chief content officer in May. Sambrook will be the firm’s first-ever chief content officer, helping Edelman clients produce written, video and audio content to tell their own stories in direct and engaging ways.
Sambrook will report to EMEA president and CEO David Brain and will be based in London. He will also sit on the firm’s global executive committee, chaired by Richard Edelman.
According to Edelman, Sambrook’s “journalism and senior media company management resume is difficult to rival; equally important to us and our clients, he has been at the forefront of the digitization of news and its interaction with the audience and stakeholders. Through his work establishing several BBC News channels (BBC News 24, BBC World News, BBC Arabic, BBC Persian) and his own long-term and personal commitment to social media, he understands very well how the audience is now ‘on the pitch,’ how content and news must be shaped by the needs of the consumer, and the new opportunities provided by social technologies.”
Sambrook will also assume leadership of Edelman’s global crisis and issues practice towards the end of the year as veteran Mike Seymour begins to stand down from his full time role in that position.
Sambrook took up his current post in September 2004. Previously, as director of BBC News from 2001 to 2004, he led the company’s broadcast news operation. Prior to that, from 1999 to 2001, he was deputy director of the News division. He also served as acting director of sport from April to October 2000 during the then director-general Greg Dyke's restructuring of the corporation.
During his career in BBC News, Richard has worked as a producer and programme editor on the BBC's national TV news programmes. He was senior producer and deputy editor of the Nine O'Clock News during which time he worked on location in the Far East, Middle East, Europe, Russia and the United States and helped produce campaign coverage for three general elections. He also produced the BBC's news coverage of the collapse of the Berlin Wall in 1989 and co-ordinated the coverage of the war in Bosnia.