LONDON—Only Marketing, a marketing communications agency launched earlier this year by public relations firm Beattie Communications Group, has rolled out five new businesses: Only Web offers clients a full range of web marketing services; Only Words provides copy writing services ranging from text for websites and brochures to copy for advertising and direct mail; Only Food is a one-stop-food-marketing shop that focuses exclusively on the food and drinks sector; Only Travel provides a services for the travel, transport and tourism sectors; and Only Health focuses on the pharmaceutical, health and wellbeing sectors.
"These five businesses are the first spin-offs from Only Marketing," says Gordon Beattie, chairman of Beattie Communications Group, outlining a new strategy. "They are the forerunners of up to 20 specialist businesses that will trade under the Only brand. The name of the game for Only will be the creation of niche business units which will operate within industry sectors or provide specialist services such as copywriting and internet marketing.”
Beattie says his firm is “going down the boutique agency route because specialists have an intimate knowledge of their sector or service and can produce better results, quicker and more cost-effectively.”
Future rollouts of Only Marketing will target the property, retail, aerospace and environmental sectors.