PORTSMOUTH, NH—Beaupre & Co. Public Relations, a subsidiary of Brodeur Worldwide, has been named the U.S. corporate public relations agency of record for Mathsoft Engineering & Education.
Headquartered in Cambridge, Mass., Mathsoft pioneered Calculation Management, a software framework that enables customers to protect engineering innovation, investments and intellectual capital while improving efficiency and productivity across the enterprise.
Mathsoft selected Beaupre for the firm’s experience in the enterprise software market and ability to generate results quickly. The firm will provide an ongoing full-service public relations program, including media and analyst relations, writing support, speakers bureau, corporate and product messaging and positioning, as well as support for recently launched Mathcad 12 and Mathsoft Calculation Management Suite.
“As Mathsoft broadens from a pervasive desktop application vendor to an enterprise software provider, we needed a partner that could deliver the strategic counsel and tactical results to support our corporate strategy,” says Mathsoft chairman and CEO Chris Randles. “The Beaupre team has the right mix of experience and expertise to deliver what we need.”