LONDON—Pelham Bell Pottinger has been advising Qatar Holding on its £1.5 billion acquisition of Harrods, leading media relations activities for the deal. The announcement on May 8 marked the first time Qatar Holding has bought 100 percent of a European company directly, having previously taken stakes in Barclays, Credit Suisse, Hassad Food, J Sainsbury, the London Stock Exchange, Lagardere, Porsche and Volkswagen.
Bell Pottinger teams in London, Dubai and Qatar worked to brief media on the story, organizing a press conference at Harrods in the store's Egyptian Hall. Ahmad al-Sayed, chief executive of Qatar Holding, followed the press conference with an exclusive Financial Times interview in which he discussed developing the Harrods business and brand.
Qatar Holding is advised by Pelham Bell Pottinger. The team working on the deal included James Henderson, Stephen Benzikie, Olly Scott and Samantha Boston in London; Alisdair Haythornthwaite in Dubai, Samson Samasoni in Qatar and Shih-Huei Ang in Singapore.