Bell Pottinger Helps F1's McLaren with "Spygate" Crisis
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Bell Pottinger Helps F1's McLaren with "Spygate" Crisis

The Bell Pottinger Group has won several pieces of new business, including McLaren, which hired Bell Pottinger to help it deal with the alleged “spygate” crisis, in which Ferrari accused McLaren of using stolen documents to gain an unfair advantage.

Paul Holmes

LONDON—The Bell Pottinger Group has won several pieces of new business, including Formula One motor racing team McLaren, which hired Bell Pottinger to help it deal with the alleged “spygate” crisis, in which Ferrari accused McLaren of using stolen documents to gain an unfair advantage over its rival.

Working closely with McLaren’s in house communications professionals, the Bell Pottinger team, led by Lord Bell, chairman of parent Chime, and supported by Bell Pottinger chairman Kevin Murray, crisis communications expert Alex Woolfall and others, flew to Paris to help advise on McLaren on how to handle what was to become the biggest fine ever levied in sporting history.

The team briefed journalists on the background to the allegations and McLaren’s position on them, as well as organizing and managing a press conference in Paris at which Ron Dennis, chairman and CEO of McLaren, gave his immediate reaction to the fine imposed by the FIA, the sport’s governing body.

Separately, Bloomsbury Publishing has named Bell Pottinger Corporate & Financial as its retained PR agency. The agency will concentrate on strengthening Bloomsbury’s corporate profile and communicating its investment story as well as managing media and analyst relations around the company’s financial calendar. The Bell Pottinger team will be led by directors Piers Pottinger and Ben Woodford.

And Bell Pottinger North has been retained to build the awareness and reputation of Dunlop Aircraft Tyres among civil and military aircraft operators and maintenance companies worldwide.

 

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