NEW YORK—Ruder Finn has named Cliff Berman senior vice president of its New York-based consumer and technology group. Berman brings 25 years of broad-based consumer marketing and branding expertise to Ruder Finn, where he will lead consumer client programs as well as new consumer business opportunities. He will report to Alicia Young, executive vice president.
Throughout his career, Berman has specialized in consumer marketing. He began as a staff writer for Good Housekeeping Magazine, and has held senior positions with Ketchum, Edelman and most recently, was general manager at DeVries Public Relations where he led teams on major consumer initiatives with some of the country’s largest companies.