Bernado Launches Multicultural Agency
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Bernado Launches Multicultural Agency

Sandra A. Bernardo, a veteran of Euro RSCG Worldwide and GolinHarris, has launched Bernardo Public Relations, which will offer multicultural marketing expertise, including strategic counsel and brand-building services.

Paul Holmes

IRVINE, CA—Sandra A. Bernardo, a veteran of Euro RSCG Worldwide and GolinHarris, has launched Bernardo Public Relations, which will offer multicultural marketing expertise, including strategic counsel and brand-building services.

 

"Communications professionals who are well-rounded and multi-lingual are what most companies covet rather than employing those with niche experience and limited ethnic insight," says Bernardo. "Today, in most major markets the 'multicultural' market is that city's 'general' market making up a majority of the population. My agency will offer clients vision and versatility with experienced, senior professionals who have ethnic and mainstream capabilities as well as provide a range of services from sophisticated campaigns to nuts and bolts grassroots outreach—in English, Spanish and other languages."

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