"Communications professionals who are well-rounded and multi-lingual are what most companies covet rather than employing those with niche experience and limited ethnic insight," says Bernardo. "Today, in most major markets the 'multicultural' market is that city's 'general' market making up a majority of the population. My agency will offer clients vision and versatility with experienced, senior professionals who have ethnic and mainstream capabilities as well as provide a range of services from sophisticated campaigns to nuts and bolts grassroots outreach—in English, Spanish and other languages."
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.