PORTLAND, OR—The Bernhardt Agency has added a new practice to focus on government-to-citizen communications.
According to agency president and CEO Michael Bernhardt, federal and state government organizations are faced with pressure to implement electronic, Internet-based e-government services, and face challenges communicating the availability, purpose and usability of many e-gov services to the ultimate users of these services: citizens and businesses.
“We are seeing a very strong demand for creative marketing services as government agencies struggle to reach and educate targeted groups of citizens on matters of public safety, healthcare, and Internet-based access to numerous government services,” says Bernhardt. “We’ve identified a major, urgent need in helping government agencies develop creative, compelling messages targeted to the citizen infrastructure.”
The agency has formed strategic alliances with several organizations to round out a full-service offering of government market consulting services. Partners include:
· Amtower & Company, which specializes in Federal government marketing;
· Federal Business Council, which has conducted more than 3,000 expositions and conferences for the Department of Defense, civilian agencies and prime contractors;
· Global Services, which specializes in providing business development, marketing, sales and market research services to all types of Federal government contractors;
· IDPartners, which helps emerging technology ventures enter the U.S. marketplace;
· The Implementation Group, a Washington D.C.-based consulting firm that assists educational institutions and corporate entities in capturing contracts and grants;
· Van Fleet & Associates, a high-tech public affairs firm.
“We’ve placed a high priority on building strong relationships with strategic alliance partners that bring a multitude of offerings and years of experience to the table,” added Bernhardt. “Our alliances have been key to our survival during the lean years and our success in catapulting out of the down economy.”