ALEXANDRIA, VA—The International Sleep Products Association’s Better Sleep Council has chosen CJP Communications as its agency-of-record. The Council selected CJP after a competitive review of nine agencies. The firm replaced Fleishman-Hillard.
CJP will support the council and its member companies with a strategic mix of digital/branded messaging, social media and traditional media relations. The agency’s goal will be to position the mattress as the key to a great night’s sleep and a productive day.
“The Better Sleep Council’s mission is to promote the importance of sleep to a consumer’s health and quality of life, and the role a new mattress plays in that equation,” says BSC chair Jimmy Orders of Park Place Corporation. ISPA chair Don Wright of Wright of Thomasville adds, “Having served on the BSC for several years, I know first hand the importance of having a strong and nimble PR firm to help promote the industry’s consumer messages.”
The account will be led from CJP’s New York office, and the agency will begin work immediately.