LONDON—Former Burson-Marsteller U.K. chief executive Allan Biggar has launched International Insights, a strategic communications firm that will tap into the rich potential of the Middle East marketplace.
Biggar, until recently global chairman of Burson-Marsteller corporate and financial and the firm’s U.K. CEO, is founder and CEO of International Insights, which will operate as part of a three-way network with Middle East giant ASDA’A and its global partner Edelman.
The new agency will target Middle East corporate clients looking to expand internationally and western corporates looking to explore commercial opportunities in the region, with a special focus on the Gulf and country and destination branding.
Says Biggar, “London is still the number one marketplace for clients coming from the Middle East looking to buy world class strategy and creative output. For them it remains the premier stepping stone to the rest of the world. London is also very much the Europe, Middle East and Africa base for many multinationals and a stop-off point for US corporates heading for the region. For years I’ve thought there must be a niche for an agency catering for this marketplace.”
Biggar joined Burson-Marsteller in 1994 to become managing director of its Middle East region. After five years living in the region and working for clients such as The Egyptian Tourism board, USAID, the Government of Kuwait and Coca-Cola he went on to head up Burson’s Brussels’ office and subsequently European operations as joint CEO.
With 10 wholly owned offices across the Middle East and North Africa and over 150 PR professionals, ASDA’A Public Relations is one of the region’s leading PR firms.