NEW YORK—FleishmanHillard has named Bill Power managing director, global brand marketing. Power—a veteran of ad agency and in-house roles—will be responsible for developing integrated products and services across FleishmanHillard’s global network, and will work with regional teams to ensure clients have access to the firm’s most strategic and creative resources.
Power’s new role builds on the appointments in recent years of Richard Dale as global director of planning and John McNeel as the global managing director of strategic integration. Together, they are responsible for developing the resources and methodologies that will ensure the global network’s ability to deliver truly integrated solutions for its clients, across paid, earned, shared and owned platforms. They will work closely with Power in his new assignment.
Since joining FleishmanHillard in 2010, Power has served as senior partner and co-managing director of strategic integration for the Americas, based in New York, responsible for delivering big idea strategies that engage audiences across all relevant channels.
Before joining FleishmanHillard, Power worked for a number of global advertising networks, including BBDO and Ogilvy, as well as in-house for both global corporations, including IBM, as well as startups.